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    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 2 </Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2019 - December 2019</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Importance of corporate social responsibility in employer branding</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>5</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Rubin</FirstName>
          <LastName>Gehlo</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>Dr. Deepali</FirstName>
          <LastName>Patil</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The mission and culture of an organization create the public__ampersandsign#39;s ethical perception of a brand and its reputation. The adage that actions speak louder than words plays out on a daily basis for brands in a market. Talented employees are looking for more than a good pay packet - they want meaning from their work. To exert a pull on today__ampersandsign#39;s talent, business success is no longer enough. Organization now needs to focus on ethics and spotlight your Corporate Social Responsibility. Reputation is continuously recognized as one of the foundations on which to build organizational success. Developing CSR projects helps an organization build a better reputation among internal and external stakeholders and through attracting talent, motivating employees, recruiting employees and retaining employees CSR can help build employer brands.

The objectives of the research study are to know conducted health, social and environmental CSR practices in various organizations. Researcher has collected 115 responses through online survey. Researcher has used of Cranach alpha tool for data analysis. Researcher found almost all the companies do social, environmental and health CSR activities by own CSR Projects instead of direct support to NGO__ampersandsign#39;s.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>CSR, Employer branding, Health, Social, and Environment practices etc.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6558&title=Importance of corporate social responsibility in employer branding</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References>Albinger, H. S. and Freeman, S. J. (2000). Corporate Social Performance and Attractiveness as an Employer to Different Job Seeking Populations, Journal of Business Ethics, 28(3), 243-253.
	Altinbasak, I. and; Suher, I.K. (2009). Corporate Social Responsibility Orientation and Employer Attractiveness, Journal of Yasar University, vol. 4(15), pp. 2303-2326.
	Backhaus, K. and; Tikoo, S. (2004). Conceptualizing and researching Employer Branding, Career Development International, vol. 9(5), pp. 501-517 European Commission Directorate-General for Enterprise(2005). Awareness-raising questionnaire Corporate Social Responsibility [online]. [Accessed 1 February(2012)Availableathttps://ec.europa.eu/enterprise/policies/sustainablebusiness/files/csr/campaign/document ation/download/questionaire_en.pdf on 11 October 2011
	Gomes D.R. and; Neves, J.G. (2010). Do applicants? prior experiences influence organisational attractiveness prediction? Management Research, The Journal of the Iberoamerican Academy of Management, vol. 8(3), pp. 203-220 Kelly, D. (2008). Employer Branding A Vital Tool for Success, Strategic Communication Management, ABI/INFORM Global, vol.12(1), p.2.
	Hatch, M. and Mirvis, P. (2010). Designing a positive image: corporate branding and Social responsibility, in Tojo Thatchenkery, David L. Cooperrider, .
	Michel Avital (ed.) Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value (Advances in Appreciative Inquiry, Volume 3), Emerald Group Publishing Limited, pp.35-55.
	McCawley, T. (n.d). Racing to improve its reputation: Nike has fought to shed its image as an exploiter of Third-World Labour yet it is still a target of activists.
	Montgomery, D. B. and; Ramus, C. A. (2003). Corporate social responsibility reputation effects on MBA job choice. International Conference on Business Economics, Management, and Marketing. Athens, Greece: DELTA. Rettab, B, Brik, A. B., and; Mellahi, K. (2009). A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: the case of Dubai. Journal of Business Ethics, 89(3), 371-390.
	Rosenbaum, J. E. (1989). Employeesand;#39; perceptions of an organization career system. Unpublished paper. Department of Sociology, Northwestern University. Sarabdeen, J., El-Rakhawy, N. and; Niaz Khan, H. (2011). Employer branding in selected companies in United Arab Emiratesand;#39;, Communication of the IBIMA, vol. 2011(228533), pp. 1-9.
	Smith, N.C. (2003) Corporate Social Responsibility: Not Whether, But How? Centre for Marketing, Working Paper No. 03-701, London Business School. [Accessed 29 February 2012]. Available at https://www.london.edu/marketing dated 8 December 2011.
	https://pdfs.semanticscholar.org › and;#187;


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www.ipublishing.co.in » volseven » EIJMRS7020</References>
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