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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 2 </Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2019 - December 2019</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>A study on impact of packaging __ampersandsign colors used in packaging on buying behavior of children</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>4</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Dr. Mrs. Nilofer Bashirahmed</FirstName>
          <LastName>Shaikh</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Children see the world through their eyes. Bright colors catch their attention. These colors attract children, as they are easier for them to see __ampersandsign differentiate. It is observed that a baby of the aged 4-5 months old can observe colors with their rudimentary vision, though distinguishing bright colors comes easier to them. As children grow with time, they continue to get attracted toward bright colors. Colors also play an important role in packaging especially when the products are meant for children. Color plays an important role in marketing products as it is a powerful tool of marketing. Many companies use this strategy to draw attention of children towards their products through packaging materials. It plays an important role in consumer behavior. This study is based on secondary data.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>children, colors, packaging</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6555&title=A study on impact of packaging __ampersandsign colors used in packaging on buying behavior of children</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
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    </Journal>
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