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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2019 - June 2019</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>A conceptual study of Integrative approach of technology and augmented services in Retail Malls</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>5</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Prof Minal Waghchoure</FirstName>
          <LastName/>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>Dr. Kunal</FirstName>
          <LastName>Patil</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Abstract - Purpose: The purpose of the study is to identify the technological trends of Retail Malls. Due to an open global platform, there has been a tremendous change in the functioning of the retail malls. Retail formats have evolved over the period of time. New Retail management practices have led to the smooth functioning of Retail. Technology has played a vital role in upgrading the overall operations of the Mall. The study is to find out the latest trends in technological application in Retail Malls that will lead to creating a worthy shopping experience. Significance: Customers are here today not for mere shopping but they are here to gain an enticing shopping experience. Thus, in order to increase customer footfall inside the mall, the mall owners and tenants should be able to keep the customer engaged. Today, technology has thus become a part and parcel of this modern retail trend. With the standardized and common augmented services which are provided by almost all the Retail malls, it becomes even more pertinent to distinguish them with the hand held support of e-augmented services that will lead to differentiate. The study is about finding out the latest trends in e-augmented services that will drive the business of retail malls. Methodology/ Sources of Information: Data has been collected through secondary sources like articles, publications and e-journals to study latest technological rends in retail malls. Outcome/ Result: E-Augmented services are here to stay and are only going to get further upgraded in the coming future. The advancement in technology will lead to success of the Retail malls thus leading to enriched shopping experience and providing even better convenience to the customers. Uniqueness/ Originality: E-augmented services are an interesting and fresh area for the topic of study. Many articles have been published although not many papers have been written focusing on e-augmented services in Retail Malls.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Business Intelligence, Mobile apps, Artificial intelligence, Data analytics, Virtual reality</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6376&title=A conceptual study of Integrative approach of technology and augmented services in Retail Malls</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References>References:

https://www.ibef.org/industry/retail-india.aspx

https://economictimes.indiatimes.com/industry/services/retail/malls-are-using-tech-to-win-a-big-share-of-buyers-wallets/articleshow/64458363.cms

https://www.indjst.org/index.php/indjst/article/viewFile/92148/69051

https://www.retaildive.com/news/5-technologies-reshaping-retail-in-2017/433954/

https://www.possoftwareguide.com/articles/news88.html

https://econsultancy.com/examples-digital-technology-in-retail-stores/


	https://www.indianretailer.com/article/technology/ac.2/


https://www.techfunnel.com/...technology/role-of-technology-in-retail-industry/

https://www.monster.com/career-advice/article/retail-technology-trends


	


https://www.zdnet.com/article/10-technologies-leading-digital-transformation-in-retail/

https://retailtechnologytrends.com/

https://www.forbes.com/sites/.../what-digital-transformation-actually-means-for-retail/

https://www.forbes.com/sites/edmundingham/2015/04/09/forget-the-internet-of-things-there-is-a-digital-revolution-taking-place-in-our-shopping-malls/#40d0c24b68e3

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-the-mall-business-can-reinvent-itself

https://www.pcquest.com/top-technology-trends-will-rule-retail-sector-2019/

https://retailnext.net/en/blog/5-ways-kiosks-improve-the-retail-experience/

https://www.indiaretailing.com/2014/02/04/common/advantages-of-using-qr-codes-in-retail/

https://jrdelisle.com/JSCR/IndArticles/Clodfelter_N196.pdf

Title of The Paper: Role of Technology And Innovation in Enhancing Customer Experience, Dr. ProdhuturiVenkataVijay kumar ** Ms Vinutna Anne *Assistant Professor K L U Business School K. L. University Vaddeswaram, A.P., India - 522502. ** Student K L U Business School K. L. University Vaddeswaram, A.P., India - 522502, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 7 .Ver. I (July 2016), PP 19-30 www.iosrjournals.org

(Anne D. P., July 2016)</References>
      </References>
    </Journal>
  </Article>
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