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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2019 - June 2019</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Emerging Business Strategies of Some selected small and medium scale pharmaceutical companies</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>8</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Akbar.Raza.Khan</FirstName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The Study on Emerging Business strategies of some selected small and medium scale pharmaceutical companies in a connected world has been taken because of the relevance to the present scenario. The recent change in the emerging Business strategies is work by small medium scale pharmaceutical companies. This study focuses on the process small and medium scale pharmaceutical companies and outcomes of some pharmaceutical SME__ampersandsign#39;s, Pune and Marathawada region in post patent regime the development and management of distribution system is highly costly. The studies analyze the process and outcome of some selected pharmaceutical SME__ampersandsign#39;s article will present the changing marketing business strategies of pharmaceutical companies shifting from cute to chromic therapy base. This study follows descriptive research design. The study also focuses on the promotional tool aimed at physicians and chemist by pharmaceutical firms engaged in marketing of prescription drugs. The research paper will give an insight about the supply chain management process and will highlight customer perception on the base of which pharmaceutical SME__ampersandsign#39;s are framing different marketing strategies. The study finally recommends a set of measures by which a set of prescription behavior can be influenced and ethical prescription behavior can be promoted.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>pharmaceutical marketing, patent regime, generic medicine</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6305&title=Emerging Business Strategies of Some selected small and medium scale pharmaceutical companies</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References>Anshul Kaushes, (2004) "pharmaceutical Marketing Emerging Trends" and "Pharmaceutical Future Beyond 2005" ICFAI University. Hydrabad De. 2004.

2. Arindam, Dy.General (2005) Manager of Hindustan Antibiotics Ltd, Interview conducted on "Latest marketing trends in Maharashtra" Hall bulletin April 2005.

3. Arya S.M. (2004) "Indian pharma Industry, Marketing and preparation of Formulations from imported bulk drugs" pharma pulse news weekly 2004.

4. Care research report (2008) the Indian pharmaceutical industry-prescription for growth.

5. Dongre Y. and Mahadevappa (2010) building excess of health care in rural India, possibility and feasibility of low cost medicine international journal of pharmaceutical and healthcare marketing vo. 4 no. emerald group publishing.

6. Guha Amitava, (2005) "Medical Representatives forced to do unethical promotions by pharma companies" FMRAI joint general secretaryand;#39;s interview published in the Chronicle Pharmabiz, a news weekly, on Jan 2005.

7. Gehl sampath (2006) "Economic" Aspects of access to medicines after 2005 product patent protections and; emerging firm strategies in Indian pharmaceutical industry study commissar by CIPIH-WHO (https://www.who.int/intellectual property / studies/ padmashree and;* Sampath final pdf.)

8. Krishnaphani Keriraju, (2004) "Pharma Trends and; Cases vol. II and; III" ICFAL University, Hydrabad Dec., 2004.

9. Krishnamurthy B.V. (2008) the new futures of Indian pharmaceutical industry Harvard business review.

10. Mc Kinsey (2015) report on India https://www.mckinsey.com/ locations/India/Mc Kinsey on India/pdf/India-pharma-2015 pdf assessed on June 19, 2013.

11. Nair Arvin, (2003) "Liberalization eludes drug units" Survey of the Indian Industry in 2003 published in The Hindu.

12. Sahani Ranjit, (2003) "New patent law", OPPI Bulletin, Mumbai, Dec., 2003.

13. Sanjay Pingle, (2005) "Pharmaceutical Industry in Maharashtra" The pharma pulse issue of March, 2005.

14. Sivastava R.K. (2004) "Changing Scenario of Pharma Industryand;#39;s Promotion activities, ethic dimensions, medical representativeand;#39;s approach and business" in Indian foline.com series, Pharmabiz 2004.

15. Srivastava R.K. (2002) "Emerging role of Event Management in Pharma Marketing". Pharmaline, Indiainfoline news Pharma executive bulletin Sept 2002.

16. Sushmita A. Narayana, Rupesh Kumar pati, Prem Vrat, (2012) "Research on management issues in the pharmaceutical industry: a literature review", International Journal of Pharmaceutical and Healthcare Marketing, Vol 6 issue: 4, pp. 351-375 Emerald group publishing ltd.

17. Sharma N.L. Susobhan Goswami, (2009) "The nuances of knowledge creation and development in Indian pharmaceutical industry", Journal of knowledge Management, Vol. 13 Issue: 5, pp.319-330, Emerald group publishing ltd.

18. Tyagi Shipi. Nauriyal D.K., (2017) International Journal of Pharmaceutical and Healthcare Marketing, Volume, Emerald group publishing ltd.</References>
      </References>
    </Journal>
  </Article>
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