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    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 8, Issue 2 </Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2018 - December 2018</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Consumer Buying Behaviour in the Changing Global Competitive Landscape for Cars in Pune.</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>7</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Simon</FirstName>
          <LastName>Thomas</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The automobile industries future is bright in India. Digitization has become a buzz word these days and many industries are already in the race. The consumer is already experiencing digitization in every way of life. It isn__ampersandsign#39;t different for the automobile industry and has joined the digitization era in a big way. Hence, it is vital to know the consumers behaviour for the success of any auto industry. There are many factors that influence people to act in a certain manner. This paper brings out different variables that affects an individual while choosing a brand of car.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Consumers behaviour, brand, sales and service</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6161&title=Consumer Buying Behaviour in the Changing Global Competitive Landscape for Cars in Pune.</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
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2. Glass, Gene. V., and; Hopkins, Kenneth. D. (1996). Statistical methods in education and psychology. Volume 1(3rd ed.) Boston, USA: Allyn and Bacon.

3. Kaur, Mandeep., and; Sandhu, H.S. (2006). A Study on Factors Influencing Buying Behaviour of Passenger Car Market. Paradigm, Vol. 8 (2), pp. 24 - 30.

4. Kothari, C.R. (2004). Research Methodology Methods and Techniques. New Delhi, India: New Age International (Pvt.) Ltd.

5. Kotler, Philip., and; Kotler, Kevin. (2009). Marketing Management (13th ed.). New Delhi, India: Prentice Hall of India.

6. Nagaraj, R. (2008). Indiaand;#39;s Recent Economic Growth: A Closer Look. Economic and; Political Weekly, Vol 43 (15), pp. 55 - 61. Retrieved from file:///D:/Thesis%20on%20consumers/New%20folder/Indiaand;#39;s%20Recent%20Economic% 20Growth.pdf

7. Rajeswari, R. and; Pirakatheeswar, P. (2014). A study on consumer behaviour and factors influencing the purchase decision of durable goods with reference to Salem district. International Journal of Business and Management, Volume VII (11), pp. 10 - 18. Retrieved from https://www.scribd.com/document/168863020/Srm-Digest-2011

8. Sagar, Ambuj. D. and; Chandra, Pankaj. (2004). Technological Change in the Indian Passenger Car Industry. Energy Technology Policy, BCSIA Discussion Paper 2004-05, Energy Technology Innovation Project, Kennedy School of Government, Harvard University. Retrieved from file:///D:/Thesis%20on%20consumers/New%20folder/Technological%20Change%20in% 20the%20Indian%20Passenger%20Car%20Industry.pdf

9. Sharma, Anjali et al. (2013). Impact of Brand Loyalty on Buying Behavior of Women Consumers for Beauty Care Products- Delhi Region, Global Journal of Management and Business Studies, Volume 3, Number 7 (2013), pp. 817-824

10. Society of Indian Automobile Manufacturers (SIAM) Retrieved from https://siamindia.com/statistics.aspx?mpgid=8and;pgidtrail=13

11. Sontakki, C.N. (2006). Marketing Research. New Delhi, India: Himalaya Publishing House.</References>
      </References>
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