<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 7, Issue 2</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>July 2017 - December 2017</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>Human Resource Management</ArticleType> <ArticleTitle>A Study Of The Factors That Influence Customer Receptivity To Cross-Selling.</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>62</FirstPage> <LastPage>72</LastPage> <AuthorList> <Author> <FirstName>Mrs. Manisha D.</FirstName> <LastName>Lande</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> <FirstName>Dr. Shailesh Kasande</FirstName> <LastName/> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>Y</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>Maximizing profit is always coveted by organizations. Cross-selling is one of the appreciated strategies which do optimum utilization of resources and at the same time increase profit. But still it is not widely accepted tool for different product category selling. This paper tries to search an answer for this, through investigating different factors that are important for customer receptivity to cross-selling from reviewing existing literature on cross-selling.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords>Cross selling,Customer Receptivity</Keywords> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=4086&title=A Study Of The Factors That Influence Customer Receptivity To Cross-Selling.</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References>1. Peter Drucker, Management (New York: Harper and Row, 1973), 79. 2. 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