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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 3, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2013 - December, 2013</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>CHANGES IN THE FOCUS OF PARAMETER OF MARKET SEGMENTATION IN AUTOMOBILE INDUSTRIES IN INDIA</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>58</FirstPage>
      <LastPage>66</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Ali Asghar</FirstName>
          <LastName>Tabavar</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The purpose of this study is to find out whether there is any change in the focus of parameter of segmentation in automobile industries in India or not,
in order to find out the current parameter of segmentation in automobile
industries In India researcher has gone through several published journal, books,
magazines and companies data. The result shows that the most important factor for
segmentation of automobile industries in India in the segmentation process is done
largely on the bases of the product type or the price range the product fits into.
Considering this Sample has been collected from 100 managers and 200 customers of
automobile industries in Pune, during the month of March 2012 to May 2012. The
result shows that there is a significant change in the focus of parameter of
segmentation in automobile industries in India. Based on the importance of
parameter of segmentation the results also found that there is a change in the focus
of parameter of segmentation between customers and managers of automobile
industries in India. Managerial implications of these findings are briefly discussed.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Segmentation, Automobile industries, Parameter of segmentation, India.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3391&title=CHANGES IN THE FOCUS OF PARAMETER OF MARKET
SEGMENTATION IN AUTOMOBILE INDUSTRIES IN INDIA</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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