<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 5, Issue 1</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>January 2015 - June 2015</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>Marketing Management</ArticleType> <ArticleTitle>ONLINE ADVERTISING</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>7</FirstPage> <LastPage>13</LastPage> <AuthorList> <Author> <FirstName>Dr. Vinod</FirstName> <LastName>Ingawale</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> <FirstName>Dr. Hrishikesh</FirstName> <LastName>Bhagat</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>Y</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>Online advertising is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, serach engine marketing, social media marketing etc. Like other advertising media, online advertising frequently invloves both a publisher, who integrates advertisments to be isplayed on the publisher__ampersandsign#39;s content. Other potential participants include advertising agencies agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracts statistics, and advertising affiliates who do independent promotional work for the advertiser. Research shows that advertising online works well with other forms of advertising to help give the brand name or product a significant uplift in exposure.This paper makes an attempts to know the concept of online advertising and its advantages in current globalised marketing era. Keywords Online advertising, Display Advertising, Web Banner Advertising, Floating ad and E-mail Advertising.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords/> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13451&title=ONLINE ADVERTISING</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>