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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 7, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2017 - June 2017</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>2017</Year>
        <Month>06</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>General Management</ArticleType>
      <ArticleTitle>A STUDY OF THE IMPACT OF PHARMA PROMOTION STRATEGIES ON PHYSICIAN__ampersandsign#39;S PRESCRIPTION BEHAVIOUR</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>90</FirstPage>
      <LastPage>95</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Mr. Imtiyaz M.</FirstName>
          <LastName>Sawad</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>he primary goal of pharmaceutical firms is to earn profit by providing medicines which are required for treatment of the patients (end users) who are suffering from certain medical problems (need). Unlikely other industries the pharma companies cannot directly satisfy the patients(consumers) with the help of innovative marketing strategies. On the contrary the strategies are effectively used for the physicians(customers) who are legitimate and authorised prescribes of medicines for ultimate consumers. Hence, it is essential to influence the doctor__ampersandsign#39;s prescription behaviour / habit and to make them prescribe the desired medicines the firms provide gift items, free samples, foreign conference and their registration with staying arrangement in luxurious restaurants ,medical books,

Journals and magazines and continues medical education. etc

KEYWORDS

Marketing strategies, Pharmaceutical firm, Customer, Consumer, need, foreign conferences</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13215&title=A STUDY OF THE IMPACT OF PHARMA PROMOTION STRATEGIES ON PHYSICIAN__ampersandsign#39;S PRESCRIPTION BEHAVIOUR</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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