ALLANA MANAGEMENT JOURNAL OF RESEARCH, PUNE - Volume 10, Issue 2 , July 2020 - December 2020

Pages: 9-13
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STUDY OF WEB PRESENCE OF OMANI MEDIA HOUSES IN GCC A DATA SCIENCE PRESPECTIVE

Author: Murtaza Mohiuddin Junaid Farooque, Mohammed Abdul Imran Khan Mohammed Aref, Abdul Rashed, Tahani Khadim Bait FarajAllah

Category: Information Technology Management

Abstract:

Digital Presence or web presence of an entity can be defined as having a website, having one or more social media account. Organization try present themselves digitally use these strategy. Digital presence enhance a firm’s image digital and enhance its accessibility to global audience. Most of the organization including , government bodies, business houses, education intuitions, Charitable and voluntary organizations, media house aspire to improve their digital image using web presence and social media engagement.

In this study an attempt has made to study the digital presence of Omani Media houses using different web metrics.

Keywords: Digital Presence, Web Analytics, Media Houses, websites, Social media engagement.