AN ANALYTICAL STUDY OF THE MARKETING PRACTICES
WITH REFERENCE TO PROFESSIONAL ETHICS IN PUNE
Author: Prof. David Sampat Kadam
Category: Marketing Management
Abstract:
In a survey based market research an attempt was made to find the nature and extent of marketing practices by the marketing managers from various types of
companies. The survey includes the 292 customers whose first hand experience
of the marketing practices & styles w.r.t. professional ethics was recorded. The
observations and records shows some alarming facts regarding this important issues
.The focus on only short term gains by managers will affect the business and Brand
names heavily in the long term. Irreversible losses will be suffered if the companies
do not train, educate and guide their staff though strict monitoring about the policies
and practices. The marketing practices which are detrimental for the future growth
of the companies should be curbed or it will lead to the failure. This paper has thrown
light on this important issue and some appropriate and timely steps are required to
be taken to foster trust and confidence in the minds of the most important stake
holder who should really feel like the King of the business world.
