REVIVING PHARMA SMALL SCALE INDUSTRIES: A REVIEW OF CONTEMPORARY STRATEGIES
Author: Mr. Dhairyasheel Patil, Dr. Roshan Kazi
Category: General Management
Abstract:
Indian pharmaceutical industry has been growing over the past two decades, but the small scale industry has been suffering due to lack of nurturing environment.Pharma small scale industry forms the backbone of national health outcome, due to its ability to reach remote locations and spearheading generic drug promotion, which increases accessibility of medicines at affordable costs. This study aims to collate various strategies to resuscitate pharma small scale industry in India.
KEYWORDS
SSI (small scale industry), MNC (multi-national companies), MSME (micro, small and medium size industry).
